Abaan
How I Designed a Luxury E-commerce Experience for a Global Chocolate Brand
Location
Kolkata, India
Services Provided
UI/UX Design, Web Development
Technology Used
Figma, React
year
2025
Overview
Crafting a premium digital storefront for international indulgence.
Abaan Chocolates is a Dubai-based luxury chocolate brand with a presence in the UAE, Gulf, Africa, and India — serving a customer base across 23 countries. Despite its strong product line and international expansion, Abaan lacked a digital experience that reflected the richness of its brand and the convenience today’s global shoppers expect.
I led the UX/UI design of their new e-commerce platform, transforming it into a visually rich, multi-region, premium shopping destination — aligned with both the brand’s heritage and international user needs.
Our Approach
Luxury meets localization.
The key design challenge was to strike the right balance between global scalability and regional personalization, all while maintaining a refined, high-end brand tone. We aimed for an interface that felt decadent, elegant, and intuitive — no unnecessary friction, just smooth interaction and beautiful presentation.
🍫 Key Experience Enhancements:
Region-specific UX flows: Designed a system where users automatically see pricing, currency, and delivery options based on their region — enhancing trust and clarity across 23 countries.
Visual storytelling through design: Created a modern, high-contrast UI using rich tones, punchy colors, elegant typography, and luxury-grade visuals to reflect the premium nature of the product.
Effortless navigation: Built a clean hierarchy and product discovery flow optimized for mobile and desktop, with minimal taps to order — keeping the luxury buyer’s journey smooth and satisfying.
Vendor ordering interface: Introduced a streamlined order placement flow for regional vendors and bulk buyers — enabling Abaan to grow its B2B operations through the same platform.
Culture-inspired branding: Wove in subtle visual cues from Dubai's cultural and architectural design — bringing a unique regional identity to the global stage.
Every design decision was made to feel rich, responsive, and reliable — just like the chocolate.
Results & Impact
From brand presence to global luxury commerce.
The redesigned platform positioned Abaan as not just a chocolate company — but a premium global brand that could compete in aesthetics, scale, and usability.
🌍 Business & Design Wins:
✅ 23-country scalability via region-specific UX and pricing logic
✅ New digital sales channel launched — enabling direct orders from both retail customers and wholesale vendors
✅ Elevated visual branding, praised by internal stakeholders for capturing the “Dubai luxury” vibe
✅ Reduced friction in bulk ordering, improving vendor onboarding and cross-border commerce
✅ Modernized brand perception, allowing Abaan to stand shoulder-to-shoulder with international gourmet brands
✅ Built a scalable design system in Figma, making future expansions easy to execute with consistency
The new site isn’t just a storefront — it’s a digital flagship, handcrafted to reflect the elegance of Abaan Chocolates and the taste of its global audience.
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Abaan
How I Designed a Luxury E-commerce Experience for a Global Chocolate Brand
Location
Kolkata, India
Services Provided
UI/UX Design, Web Development
Technology Used
Figma, React
year
2025
Overview
Crafting a premium digital storefront for international indulgence.
Abaan Chocolates is a Dubai-based luxury chocolate brand with a presence in the UAE, Gulf, Africa, and India — serving a customer base across 23 countries. Despite its strong product line and international expansion, Abaan lacked a digital experience that reflected the richness of its brand and the convenience today’s global shoppers expect.
I led the UX/UI design of their new e-commerce platform, transforming it into a visually rich, multi-region, premium shopping destination — aligned with both the brand’s heritage and international user needs.
Our Approach
Luxury meets localization.
The key design challenge was to strike the right balance between global scalability and regional personalization, all while maintaining a refined, high-end brand tone. We aimed for an interface that felt decadent, elegant, and intuitive — no unnecessary friction, just smooth interaction and beautiful presentation.
🍫 Key Experience Enhancements:
Region-specific UX flows: Designed a system where users automatically see pricing, currency, and delivery options based on their region — enhancing trust and clarity across 23 countries.
Visual storytelling through design: Created a modern, high-contrast UI using rich tones, punchy colors, elegant typography, and luxury-grade visuals to reflect the premium nature of the product.
Effortless navigation: Built a clean hierarchy and product discovery flow optimized for mobile and desktop, with minimal taps to order — keeping the luxury buyer’s journey smooth and satisfying.
Vendor ordering interface: Introduced a streamlined order placement flow for regional vendors and bulk buyers — enabling Abaan to grow its B2B operations through the same platform.
Culture-inspired branding: Wove in subtle visual cues from Dubai's cultural and architectural design — bringing a unique regional identity to the global stage.
Every design decision was made to feel rich, responsive, and reliable — just like the chocolate.
Results & Impact
From brand presence to global luxury commerce.
The redesigned platform positioned Abaan as not just a chocolate company — but a premium global brand that could compete in aesthetics, scale, and usability.
🌍 Business & Design Wins:
✅ 23-country scalability via region-specific UX and pricing logic
✅ New digital sales channel launched — enabling direct orders from both retail customers and wholesale vendors
✅ Elevated visual branding, praised by internal stakeholders for capturing the “Dubai luxury” vibe
✅ Reduced friction in bulk ordering, improving vendor onboarding and cross-border commerce
✅ Modernized brand perception, allowing Abaan to stand shoulder-to-shoulder with international gourmet brands
✅ Built a scalable design system in Figma, making future expansions easy to execute with consistency
The new site isn’t just a storefront — it’s a digital flagship, handcrafted to reflect the elegance of Abaan Chocolates and the taste of its global audience.
More Projects ®
Frequently Asked Questions ®
What type of clients do you work with?
How can you help improve my online presence?
Do you offer both design and development services?
What’s your process for working on a project?
How long does a project typically take?
Do you offer ongoing support and maintenance?
How do we get started?
Let's Connect
Abaan
How I Designed a Luxury E-commerce Experience for a Global Chocolate Brand
Location
Kolkata, India
Services Provided
UI/UX Design, Web Development
Technology Used
Figma, React
year
2025
Overview
Crafting a premium digital storefront for international indulgence.
Abaan Chocolates is a Dubai-based luxury chocolate brand with a presence in the UAE, Gulf, Africa, and India — serving a customer base across 23 countries. Despite its strong product line and international expansion, Abaan lacked a digital experience that reflected the richness of its brand and the convenience today’s global shoppers expect.
I led the UX/UI design of their new e-commerce platform, transforming it into a visually rich, multi-region, premium shopping destination — aligned with both the brand’s heritage and international user needs.
Our Approach
Luxury meets localization.
The key design challenge was to strike the right balance between global scalability and regional personalization, all while maintaining a refined, high-end brand tone. We aimed for an interface that felt decadent, elegant, and intuitive — no unnecessary friction, just smooth interaction and beautiful presentation.
🍫 Key Experience Enhancements:
Region-specific UX flows: Designed a system where users automatically see pricing, currency, and delivery options based on their region — enhancing trust and clarity across 23 countries.
Visual storytelling through design: Created a modern, high-contrast UI using rich tones, punchy colors, elegant typography, and luxury-grade visuals to reflect the premium nature of the product.
Effortless navigation: Built a clean hierarchy and product discovery flow optimized for mobile and desktop, with minimal taps to order — keeping the luxury buyer’s journey smooth and satisfying.
Vendor ordering interface: Introduced a streamlined order placement flow for regional vendors and bulk buyers — enabling Abaan to grow its B2B operations through the same platform.
Culture-inspired branding: Wove in subtle visual cues from Dubai's cultural and architectural design — bringing a unique regional identity to the global stage.
Every design decision was made to feel rich, responsive, and reliable — just like the chocolate.
Results & Impact
From brand presence to global luxury commerce.
The redesigned platform positioned Abaan as not just a chocolate company — but a premium global brand that could compete in aesthetics, scale, and usability.
🌍 Business & Design Wins:
✅ 23-country scalability via region-specific UX and pricing logic
✅ New digital sales channel launched — enabling direct orders from both retail customers and wholesale vendors
✅ Elevated visual branding, praised by internal stakeholders for capturing the “Dubai luxury” vibe
✅ Reduced friction in bulk ordering, improving vendor onboarding and cross-border commerce
✅ Modernized brand perception, allowing Abaan to stand shoulder-to-shoulder with international gourmet brands
✅ Built a scalable design system in Figma, making future expansions easy to execute with consistency
The new site isn’t just a storefront — it’s a digital flagship, handcrafted to reflect the elegance of Abaan Chocolates and the taste of its global audience.
More Projects ®
Frequently Asked Questions ®
What type of clients do you work with?
How can you help improve my online presence?
Do you offer both design and development services?
What’s your process for working on a project?
How long does a project typically take?
Do you offer ongoing support and maintenance?
How do we get started?
Let's Connect