Souvik Pradhan

Souvik Pradhan

INCREDIBLE INDIA - REDESIGN

INCREDIBLE INDIA - REDESIGN

Before exploring the case study, you can watch this short Video trailer of the

RE-DESIGN

Before exploring the case study, you can watch this short Video trailer of the

RE-DESIGN

Project Overview

Project Overview

The Indian Tourism Website is an official digital platform designed to showcase and promote India as a premier global travel destination. This comprehensive website serves as the primary resource for travelers seeking detailed information about India's vast array of attractions, cultural heritage, historical landmarks, natural wonders, and vibrant festivals.The Indian Tourism Website is an official digital platform designed to showcase and promote India as a premier global travel destination. This comprehensive website serves as the primary resource for travelers seeking detailed information about India's vast array of attractions, cultural heritage, historical landmarks, natural wonders, and vibrant festivals.

My Role

My Role

As a UX designer leading the redesign of Indian Official Tourism Website, I led all design initiatives. Throughout the project, I undertook a diverse array of responsibilities to ensure the success of the design.

As a UX designer leading the redesign of Indian Official Tourism Website, I led all design initiatives. Throughout the project, I undertook a diverse array of responsibilities to ensure the success of the design.

Project Duration

Project Duration

1st June - 24th June 2024

(4 weeks approx.)

1st June - 24th June 2024

(4 weeks approx.)

The Problem

The Problem

Lack of Micro Interactions

When hovering over certain elements, there is no feedback to indicate that the mouse is on the element, leaving the user unsure if the element is interactive or not..

Poor Transition

The transition between pages is too abrupt and lacks smoothness, making the loading experience jarring for the user.

Layout

The overall layout and content placement is not engaging, failing to entice users to click through. The visual aspect of the website is poor, resembling a corporate site rather than an Indian tourism platform. The color scheme does not resonate with the vibrant theme of India. Additionally, the content is not smartly categorized or properly segregated, making it confusing and less clickable for users.

Understanding The User

Understanding The User

Personas

Personas

Empathizing with the User

Empathizing with the User

Defining the problem

Defining the problem

Ideating the Solution

Ideating the Solution

Refining the Solution

Refining the Solution

Important Changes

Old Design

No responsive feedback in the previous design while hovering

New Design

A responsive feedback is added on the cards while hovering

Button on the cards are also interactive while hovering

Transition to different sections are made smooth

Old Design

There are no indicators to show that the cards are scrollable and part of a carousel.

New Design

The arrow on the top suggests that the cards are part of the carousel and you can jump to different sections

A modern animation is added on the carousel

Major Screens

Major Screens

Loading Screen

Loading Screen

Home-page

Home-page

Get Inspired

Get Inspired

Popular Destination

Popular Destination

Things to do

Things to do

India through your Eyes

India through your Eyes

Get in touch

Get in touch

Get in touch

souvikpradhan7777@gmail.com

Resume-Souvik-Pradhan.pdf